You can buy a car from the manufacturer, but not in the way most people expect.
Many car buyers spend time visiting multiple dealerships, negotiating prices, and still struggle to find a model that fits their preferences without unwanted add-ons. An alternative solution is to place a factory order. This allows buyers to customize their vehicle to their specifications, avoiding unnecessary features and extra costs.
This article explains exactly how the process works, what sets it apart from a typical dealership purchase, and how to determine if it's the right move for you.
What You’ll Learn in This Guide
In this article, you will learn:
Whether it’s possible to buy directly from a manufacturer or if a dealer is still required
Step-by-step instructions for placing a factory order
Pros and cons of custom-ordering a car
Overview
Why Most People Don’t Know They Have a Choice
In an age where we customize everything from sneakers to smartphones, why are most car buyers still choosing from the leftovers? It’s because they don’t know there’s a better option.
Each year, thousands of buyers settle for vehicles "close enough" to what they want, avoiding the wait, or because they believe factory ordering is complicated. But it doesn’t have to be that way.
If you’ve ever walked onto a dealer lot and felt pressured to make a choice that didn’t feel right, this article is for you. Purchasing directly or placing a factory order provides greater control, avoids markups, offers more options, and often results in a better deal.
Can You Buy a New Car from the Manufacturer?
Yes, but the brands from which you can buy directly are limited. Most states require new cars to be sold through licensed car dealerships.
If you’re looking to purchase a vehicle from mainstream brands like Ford and Toyota, you still have the option of directly ordering from the factory, but this involves a dealer.
Buying Directly from the Manufacturer
Buying directly means purchasing from the manufacturer without intermediaries. This approach often includes a streamlined online buying experience with fixed pricing and fewer negotiations. It's designed to give buyers more control and transparency during the purchase process.
Only a few automakers offer this service, including:
Tesla: Sells its vehicles entirely online or through its own network of showrooms, bypassing the traditional dealership model.
Rivian: Lets customers order vehicles through its website and have them delivered directly or picked up at a designated Rivian service center.
Factory Ordering Through a Dealer
Factory ordering through a dealer means you choose your car’s specs and features, place a factory order, and wait while it’s built and delivered to your local dealer. In this case, the dealership acts more like a facilitator than a salesperson.
Car brands that offer factory ordering through dealerships:
Ford: Its Custom Order Program enables customers to design and order vehicles online, then submit their orders through their local Ford dealership. Popular models for factory ordering include the F-150, Mustang, and Bronco.
Toyota: Enables factory ordering through its Build & Price tool, but final orders must be processed through a dealer. Some high-demand vehicles, such as the RAV4 Hybrid or Tacoma, often require a custom factory request due to limited inventory.
Mercedes-Benz: Supports Build-to-Order programs through authorized dealerships. Buyers can select configurations, optional packages, and delivery timelines, particularly for premium models such as the E-Class or GLE.
Why Car Buyers Are Turning to Factory Orders in Today’s Market
Car buyers are seeking more control today, and factory orders are providing it to them.
Over the past few years, the automotive market has undergone significant changes. Most dealerships carry fewer cars on-site due to supply chain issues and production slowdowns. That means you’re less likely to find the exact trim, color, or package you want just sitting there waiting.
Instead of settling, more buyers are placing factory orders to skip the hassle and avoid inflated dealer markups. Today’s buyers are shifting away from impulse buying at many dealerships and toward custom-built cars that cater to their specific needs.
Here’s why it’s becoming a better choice:
Avoid price markups: When you factory-order a car, you're less likely to face surprise add-ons or inflated fees. Many buyers say this route helps them lock in a more predictable final negotiated price.
Get the features you want: Custom ordering lets you select only the features that matter to you, whether you wish heated rear seats, a specific paint color, or a panoramic roof.
Less pressure: You’re not rushed to decide based on what’s left on the lot. You have control over what is built and the timeline for its construction.
How the Factory Order Process Works (Step-by-Step)
Ordering a new car from the factory might sound complicated, but it’s a precise and repeatable process. Here’s how it works from start to finish:
1. Research Your Model and Options
Start by picking the vehicle you want. Visit the manufacturer’s website to explore trims, features, and packages. Consider factors such as fuel efficiency, safety features, tech upgrades, or a specific build-to-order combination.
2. Find a Dealer That Supports Factory Orders
Although you are ordering from the factory, you will still work with a local dealer. Call ahead to see if they assist with orders, as not all dealers offer this service.
3. Submit a Buyer’s Order for the Car
This document outlines the details of your order, including the price and expected timelines. Ask for a written agreement with an out-the-door price, not just the sticker price.
4. Place a Deposit (if Required)
Some dealers may request a refundable deposit to secure your order. Ensure you receive a receipt and written confirmation of what it covers.
5. Receive a Build Sheet and Estimated Delivery Date
Once the order is submitted, you’ll get a build sheet confirming your car’s specifications. Depending on demand, you’ll also receive an estimated delivery date, which ranges from a few weeks to several months.
6. Wait for the Vehicle to Be Built and Shipped
The hard part is waiting. During this time, stay in touch with your sales manager. Some manufacturers let you track your build status online.
7. Finalize the Purchase and Take Delivery
When your vehicle arrives, you’ll go to the dealership to complete the paperwork, arrange financing, and finalize your trade-in, if applicable. Some buyers also arrange for vehicle shipping directly from the dealership.
Pros and Cons of Ordering a Vehicle from a Factory
Ordering a vehicle from the factory has clear benefits, but it’s not perfect for everyone. Here’s how it stacks up.
Pros:
Avoid dealer markups: By ordering directly from the factory, you can avoid unexpected fees or inflated prices often encountered at dealerships.
Choose every feature you desire: Create a vehicle tailored to your preferences, from the trim level to the wheels.
Greater control over the final cost: You can negotiate the final price based on your chosen features, without being swayed by a sales pitch.
Cons:
Dependence on Dealerships: Even if you place an order directly with a manufacturer that permits it, most brands still require all transactions and paperwork to be completed through a local dealership.
Extended Delivery Times: You won’t be able to take your car home immediately; anticipate a waiting period that could span several months for your vehicle to be manufactured and delivered.
Limited Opportunities for Instant Discounts: Unlike vehicles in stock, factory-built cars seldom qualify for quick rebates or last-minute price reductions.
Insider Tips For a Smoother Car Deal
These tips can help your order go smoothly, prevent headaches, and ensure your new vehicle arrives without surprises.
Ask for the out-the-door price in writing.
Don’t settle for a quote based only on the sticker price. Before agreeing, ensure that all costs, fees, taxes, delivery charges, and additional expenses are clearly outlined.Plan financing and trade-in early.
If you’re trading in your old vehicle or applying for a loan, don’t wait until delivery day. Lock in your interest rate and compare offers early so you’re ready when your car arrives.Stay in touch with your sales manager.
After your order is placed, your sales manager is your go-to contact. Ask for regular updates. Some dealerships offer a tracking system or email alerts once your vehicle is built or shipped.
What to Watch Out For When Custom-Ordering
Ordering a car from the manufacturer can be smooth, but only if you know where the trouble spots are. Keep your eyes out for these common issues:
Dealers pushing in-stock models
Some dealers prefer to sell what’s already on their lot, as those vehicles tend to move faster and often come with more dealer-installed options. Don’t let them pressure you. If you want a factory order, stick to your plan.Delays with no updates
Timelines can shift. Sometimes, it’s due to supply chain issues, and at other times, it’s due to production delays. Stay connected with your salesperson and get realistic expectations on your delivery date. If things change, ensure that someone informs you of the reason.Surprise add-ons after the build
Even when you build your car to your exact specs, some dealerships add fees for accessories or services when it arrives. Ask early if any extras will be added to your factory build, and get that in writing.
Final Thoughts: Build to Order Your Car
Buying a car from the manufacturer doesn’t have to be confusing. Factory ordering is one of the most innovative ways to get the vehicle you want without paying extra for things you don’t want. You can select the features that best meet your needs, without the pressure of high-pressure sales tactics or dealer markups.
Buying direct gives you control of the process and allows you to design a vehicle that aligns with your lifestyle and preferences—rather than settling for a model that doesn’t reflect your needs.
Need to Ship Your Car?
If your car is built in another state, or if you don’t want to drive it off the lot, arrange safe transport. AmeriFreight Car Shipping provides trusted solutions to transport your car from the factory to your doorstep.
Learn more about our services from these guides:
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Frequently Asked Questions (FAQs)
What is the 20/4-10 rule for buying a car?
The 20/4-10 rule suggests making a 20% down payment, financing the car for no more than 4 years, and keeping total vehicle expenses under 10% of your monthly income.
Do dealerships buy cars from the factory?
Yes, dealerships typically purchase cars from the manufacturer at wholesale prices and sell them to consumers at retail prices.
Is it cheaper to order a car from the factory?
Ordering a car from the factory can be more cost-effective due to fewer dealer-installed options. However, savings vary based on demand and available incentives.
Where do unsold dealership cars go?
Unsold dealership cars are often sent to auctions, used as service loaners, or sold at discounted prices to clear inventory.
