AmeriFreight is a leader in the auto transportation industry and to get there we listened to our customers by the feedback we received from their reviews. Reviews play an extremely important part in helping us to improve our customer service and inform consumers on customer responses to our services. We understand that it takes time and effort to do a review and many customers by nature do not generally leave reviews unless they have really had a bad experience with a company. But we also want to know and let others know if our customers had a positive experience. For that reason we often use incentives to prompt our customers to leave us reviews to compensate for their time and effort. To make sure customers do not feel any way obliged to leave only good reviews, we explicitly stress in all our communications to our customers that we compensate for any review, good or bad.
For those who have read about a settlement between AmeriFreight and the Federal Trade Commission, this is our response: In essence the requirement from the FTC is that if reviews are paid for it should be disclosed and that undisclosed endorsements should not be advertised as being unbiased. AmeriFreight could not provide sufficient evidence to prove that consumers or prospective customers were informed about our review incentives that offered compensation for leaving reviews, no matter if they were good or bad. As of October 8, 2014, to be in compliance with FTC requirements, we have posted our policy on reviews on our website for general information to the consumer. We have never before intentionally tried to hide or misrepresent the fact that we compensated for reviews. With this message we will now provide evidence to the fact that there may be a material connection between AmeriFreight and customers who have posted online reviews. We have compensated for reviews in the past and may from time to time again be compensating or offer incentives to our customers for good or bad reviews. Should there be any questions or concerns about our review policy, please feel free to contact us.