When you think of American motorcycles, Harley-Davidson and Indian Motorcycle are probably the first names that come to mind. They've really made their mark on the industry.
Key Takeaways
American motorcycle companies sell cruiser and touring motorcycles. These bikes cost more, and customers tend to be very loyal to these brands. Harley-Davidson leads the market, followed by Indian Motorcycle as the main competitor.
Top American motorcycle brand comparison:
Harley-Davidson: Market leader, 40+ models, $7,000-$45,000 price range
Indian Motorcycle: Heritage brand, premium cruisers, $11,000-$35,000 range
What You'll Learn
This buyer's guide covers:
Complete analysis of American motorcycle manufacturers
Price comparisons and model recommendations by category
Buying advice for new vs used American motorcycles
Top American Motorcycle Brands Ranked
Two big companies make up the American motorcycle business. However, several smaller or older brands still have a presence in the market.
1. Harley-Davidson - Market Leader
Founded: 1903, Milwaukee, Wisconsin
Market share: 30% of the US heavyweight motorcycle market
Price range: $7,000-$45,000
Best known for: Cruisers, touring motorcycles, brand heritage
Popular Model Categories:
Sportster: Entry-level, $7,000-$15,000
Softail: Mid-range cruisers, $15,000-$25,000
Touring: Premium models, $20,000-$45,000
CVO: Limited edition, $40,000+
Why Choose Harley-Davidson:
Strong resale value, extensive dealer network, active riding community, and financing options available.
2. Indian Motorcycle - Heritage Competitor
Founded: 1901, initially; revived in 2011 by Polaris
Market position: Premium American alternative to Harley
Price range: $11,000-$35,000
Best known for: Modern performance with classic styling
Popular Models:
Scout: Mid-size cruiser, $11,000-$15,000
Chief: Full-size cruiser, $18,000-$25,000
Roadmaster: Touring bike, $28,000-$35,000
Why Choose Indian:
Modern engineering, competitive pricing, a growing dealer network, and strong warranty coverage.
American vs Foreign Motorcycle Brands: Market Analysis
Understanding how American brands compete helps inform your purchasing decision.
American Brand Market Position
Market share: American brands hold about 35% of the US heavyweight motorcycle market
Strengths: Brand heritage, resale value, touring capability
Weaknesses: Higher prices, limited model variety, heavier weight
Price Comparison by Category
Resale Value Analysis
Harley-Davidson: Retains 60-70% value after 5 years
Indian Motorcycle: Retains 55-65% value after 5 years
Foreign brands: Retains 45-55% value after 5 years
Buying Guide: New vs Used American Motorcycles
Making the proper buying decision depends on your budget, preferences, and long-term plans.
New American Motorcycle Benefits
Advantages:
Full warranty coverage: 2-3 years standard warranty
Latest technology: Modern safety features and performance
Financing options: 0-7.99% APR
Customization: Factory options and accessories
Considerations:
Higher initial cost: 20-30% premium over used
Immediate depreciation: 15-20% in the first year
Limited negotiation: MSRP pricing standard
Used American Motorcycle Benefits
Advantages:
Lower buying price: 30-50% savings over new
Slower depreciation: More stable value retention
Proven reliability: Known maintenance history
More negotiation room: Private party and dealer flexibility
Considerations:
Limited warranty: Expired or has limited coverage
Unknown maintenance: Potential hidden issues
Fewer financing options: Higher interest rates are typical
Best American Motorcycle by Category
Choose the right American motorcycle based on your riding style and needs.
Best Entry-Level American Motorcycle
Winner: Harley-Davidson Iron 883
Price: $9,000-$11,000
Engine: 883cc V-twin
Why it wins: Affordable Harley entry point, strong resale value
Best for: New riders wanting American heritage
Runner-up: Indian Scout Sixty
Price: $9,000-$11,000
Engine: 999cc V-twin
Why consider: More modern engineering, lighter weight
Best Mid-Range American Cruiser
Winner: Indian Chief Dark Horse
Price: $18,000-$20,000
Engine: 1811cc Thunder Stroke V-twin
Why it wins: Best performance-to-price ratio, modern features
Best for: Experienced riders wanting a premium American motorcycle
Best American Touring Motorcycle
Winner: Harley-Davidson Road Glide Limited
Price: $28,000-$32,000
Engine: 1868cc Milwaukee-Eight V-twin
Why it wins: Superior touring features, proven long-distance comfort
Best for: Cross-country touring and highway cruising
American Motorcycle Ownership Costs
Understanding total ownership costs helps make informed purchasing decisions.
Annual Ownership Cost Breakdown
Harley-Davidson (Average):
Insurance: $800-$1,200 every year
Maintenance: $500-$800 every year
Registration/taxes: $100-$300 every year
Fuel: $600-$1,000 every year (based on 3,000 miles)
Total annual cost: $2,000-$3,300
Indian Motorcycle (Average):
Insurance: $700-$1,100 every year
Maintenance: $400-$700 every year
Registration/taxes: $100-$300 every year
Fuel: $600-$1,000 every year
Total annual cost: $1,800-$3,100
Financing and Insurance Considerations
Credit requirements: 650+ credit score for best rates
Down payment: 10-20%
Insurance factors: American brands cost 15-25% more to insure
Gap coverage: Recommended for financed motorcycles
Where to Buy American Motorcycles
Finding the right dealer and buying method affects your experience and cost.
Authorized Dealers
Harley-Davidson Dealers:
Network size: 700+ dealers nationwide
Services: Sales, financing, service, parts, accessories
Benefits: Full warranty, certified technicians, trade-in programs
Indian Motorcycle Dealers:
Network size: 300+ dealers nationwide
Services: Complete sales and service support
Benefits: Growing network, competitive pricing, modern facilities
Online Marketplace Options
CycleTrader: Largest motorcycle marketplace
Craigslist: Local private party sales
Facebook Marketplace: A Growing platform for used bikes
Dealer websites: Direct online inventory browsing
Auction and Specialty Sales
Barrett-Jackson: High-end collector motorcycles
Mecum Auctions: Regular motorcycle auction events
Estate sales: Potential bargains on well-maintained bikes
Transporting Your American Motorcycle
Professional transport ensures your investment arrives safely, whether buying local or long-distance.
When You Need Motorcycle Transport
Long-distance buying: Buying from distant dealers or private parties
Seasonal storage: Moving bikes to storage facilities
Relocation: Moving across states or countries
AmeriFreight Motorcycle Shipping Services
AmeriFreight Auto Transport ships motorcycles across the United States. They do this by working with other shipping companies. Our specialized motorcycle transport services ensure your American motorcycle arrives safely.
Motorcycle Transport Benefits:
Professional handling: We work with transport professionals experienced in handling motorcycles
Door-to-door service: Convenient pickup and delivery
Competitive pricing: Affordable rates for motorcycle shipping
Final Thoughts
Americans value their motorcycles for their history, quality, and resale. Harley-Davidson leads in sales and dealerships, while Indian offers competitive newer models. Choosing a brand depends on budget, riding style, and long-term plans.
Both brands offer financing, extensive dealerships, and strong rider communities.
AmeriFreight Auto Transport
AmeriFreight Auto Transport provides motorcycle shipping services throughout the continental United States. We can help you move your American motorcycle, whether you're buying it or going to an event.
Get Your Free Motorcycle Shipping Quote
Frequently Asked Questions (FAQs)
What is the best motorcycle brand in the US?
Many consider Harley-Davidson the top American motorcycle brand. They own 30% of the market, and their bikes hold their value well. They also have the biggest network of large motorcycle dealerships.
Are any motorcycles 100% American-made?
No current American motorcycle is 100% US-made. Harley-Davidson and Indian motorcycles are put together right here in the U.S.
Is Indian 100% American-made?
Indian Motorcycles are built in Spirit Lake, Iowa. But like most companies, they source parts from all over the globe. The cool thing is, we assemble the engines and finish the bikes right here in the U.S.
What is the Big 4 of motorcycles?
The Big 4 refers to Japanese manufacturers: Honda, Yamaha, Kawasaki, and Suzuki. American brands like Harley-Davidson and Indian compete in different market segments.
Which American motorcycle brand holds value best?
Harley-Davidson motorcycles keep 60-70% of their original value even after five years. Indian Motorcycle isn't far behind, holding 55-65%.
Should I buy a new or used American motorcycle?
New American motorcycles offer a warranty and the latest features, but cost 20-30% more. Used bikes provide better value but need careful inspection. Consider certified pre-owned for the best balance.
Disclaimer: This article offers general information only and shouldn't be considered expert advice. Motorcycle prices, specifications, and availability may vary by dealer and location. Always verify current information with authorized dealers before making buying decisions.
